If you trade stocks, buy music or book travel online, you know you can save big compared to the days before the Internet. While the Internet has made buying and selling homes more efficient, the cost savings haven’t been seen by most consumers. In fact, it still costs around 6% to sell a home. If you’re selling a $600,000 home, that’s $36,000!
Nowadays, agents don’t drive contracts back and forth, clients do much of their shopping online and home prices are much higher. Technology has allowed agents to be more efficient. Does it make sense to charge that much to sell a home? We don’t think so.
The Principal Team offers clients a more modern selling experience and a better alternative. Our team has created a better, faster and cheaper alternative for our clients.
In many transactions, sellers pay 6% of their home’s sales price in commissions; 3% to each agent. When you sell with The Principal Team, you only pay our full service listing agent a 1% commission plus a 2.5% to 3% commission to the buyer’s agent. That’s $15,000 in savings on a $600,000 home.
Our founders come from a background in Web development and Internet marketing. When we started in real estate over 10 years ago, we realized that almost all buyers start their home search online and that the Internet had streamlined the entire buying and selling process. Even though the process had changed, consumers weren’t seeing the benefits. We thought a shake-up in the industry was overdue.