Sell Your Home For One Percent


Full Service without the Fees

The real estate industry has changed considerably since agents drove offers and contracts back and forth. Nowadays, agents save time with e-contracts, use technology to manage showings, and communicate with clients online. It’s easier than it’s ever been to track the effectiveness of marketing efforts and coordinate all the details that go into selling a home.

As we all know, home prices are also higher now than they’ve ever been. With prices so high, commission checks are at record highs, too. The advantages technology brings to the real estate industry haven’t resulted in lower costs for consumers. We’re working to change that.

The Principal Team provides top-notch service and charges lower fees than other agents. With our Sell Your Home For One Percent model, we’re able to help more people sell homes – even people with less equity in their homes – and we’ve grown faster than ever because we get more new business, more referrals and more repeat clients.

See what we offer and learn how much more money you could earn when you sell your home with The Principal Team.

Here's What You Get When You Sell Your Home For One Percent

Ultimate Home Selling System

How do you earn the most money when you sell your home? Over the years, we’ve found best way to walk away with the most money possible is to expose your home to as many likely buyers as possible. The more interest in your home we can create, the higher the price it will command. The Metro Denver real estate market is highly competitive – in every type of market. With a targeted marketing campaign that takes advantage of traditional and high-tech marketing tactics, a broker skilled in negotiation strategies and a low-commission real estate agent, you’ll be positioned to make the most money possible on the sale of your home. Learn more about how the Ultimate Home Selling System can help you earn more on the sale of your Front Range home.

Our Guarantee

With our easy-exit listing, we give you the right to cancel your listing agreement at any time prior to receiving an offer to purchase your home, with no penalties or obligations, if you feel our service doesn’t live up to our promise.

Discover how we go the extra mile to protect your interests and take the stress out of selling a home.

Experience on Your Side

Get a team of experienced real estate agents and marketing professionals on your side throughout the sale of your home. Our clients tell us that they appreciate our attention to detail, availability and knowledge of the market. Our experience and successful track record can make your home sale more profitable, easier and more efficient, too. We’re proud of the awards and certifications we’ve received, but the most important part of our business is our ability to put what we know into practice for our clients. We’re also grateful for the opportunity to give back to our community.

Compare The Principal Team Sell Your Home For One Percent to the Competition

Principal Team

Traditional Agent

(3.2% Average)

(2.8% required)





(<10% using)

Discount Broker

(1% to 2% or Flat Fee)

(2.8% required)





Principal Team Features

1% Commission for Listing Agent
​ Buyer Agent Commission Determined by Seller
Full Service
Maximum Number of Photos in MLS
Home Warranty (Free for sellers during listing period)

What our clients are Saying