Property Descriptions with Marketing in Mind

Description of Your Home

Property Descriptions with Marketing in Mind

Unfortunately, if you look at homes for sale in the Denver Metro area, you’ll see that many of the descriptions are incomplete, poorly written and not enticing. It seems as though many real estate agents don’t understand the importance of a well-written property description. Most people get their first impression of your home online. To get people to come see your property and make an offer on it, property photos and descriptions need to be of the highest quality. We admit, it IS challenging to describe a home in the limited space provided by each MLS, but it can be done. We take marketing, writing and editing seriously and will go the extra mile to ensure that the best features of your home stand out in the description. Below are a few of descriptions we’ve written for clients. Keep in mind, descriptions can be longer on your property’s website but are limited in length in the MLS. 

Foothills Home

At the end of a private drive, this beautiful home backs to open space and has views of mountains and forested land. The main floor master suite features large closets, access to a view deck and a master bath with jetted tub and separate shower. Skylights brighten the gourmet kitchen with a Thermador six-burner gas stove, second sink with garbage disposal and Sub-Zero refrigerator. Enjoy a convenient central vacuum system and laundry near the master. A three-car garage has a durable epoxy floor that resists stains. The modern stucco exterior is low-maintenance, fire-resistant & long-lasting. The roof and gutters are two years old. Hot water baseboard heat and two fireplaces create a warm atmosphere all winter. With easy access to Denver & the mountains, this home is in a prime location. Two clubhouses with pools are popular meeting places all summer. A fitness center, tennis courts, walking trails, active swim team, neighborhood clubs & social events also create a close-knit community.

Ravenna Home

Ravenna is a premier resort and golf community with fantastic amenities & easy access to boating, hiking, shopping and dining. Expansive views welcome you to this magnificent custom-built residence. Inside the grand entryway, find a beautiful barrel vault ceiling, spacious floor plan and uncompromising quality. The ultra-modern kitchen, with amazing views, features a leathered granite island and top-of-the-line appliances. The master suite has a spa-like bath with steam shower and soaking tub. There’s also an elegant study with rich wood and handsome built-ins. Upstairs are a roomy multi-purpose area and two bedrooms. All bedrooms are like master suites, with coffered ceilings, big closets & bathrooms. Downstairs are 3 bedrooms & living spaces with views. Gather in the theater or workout in the gym. Two laundry areas & a 4-car plus garage with tons of storage add convenience. Take advantage of this superb location and enjoy breathtaking views from the unsurpassed outdoor living spaces.

Thornton Townhome

You have to see this 2-story townhome in Thornton. As one of only 14 townhomes in Deer Run that back to beautiful open space, this is an awesome location with easy access to miles of trails. This home has everything.  There’s new carpet throughout and the kitchen includes stainless appliances, which are included. Have friends over and enjoy the large, fenced back yard with deck. There are 3 bedrooms upstairs, a full bath and a half bath, a dining area and a generously-sized, sunny living room. You’ll appreciate the convenience of upstairs laundry next to the bedrooms and the 2-car attached garage. New windows and a new sliding glass door are scheduled to be installed. Shopping and dining is nearby and Skyview Elementary School and Shadow Ridge Middle School are a short walk from this home. Schedule your showing today and come take a look before it’s gone.

Denver Duplex

This is an amazing opportunity to own two units in a side-by-side duplex at 7275 & 7295 W. 29th Ave. Each unit has been meticulously remodeled and modernized. You’ll be amazed by the quality of the workmanship, the amount of storage and the smart, livable floorplans in each home. Both units have two bedrooms, one bathroom, laundry, a sunroom, and a spacious garage.  The kitchens are spectacular, with stainless appliances, contemporary sinks and faucets, plenty of light and beautiful countertops and cabinetry. The hardwood floors shine, the living rooms are large and sunny and the bedrooms are roomy, each with a ceiling fan. Bathrooms feature large showers, high-end finishes, and two sinks. These homes each have plenty of outdoor space with patios and large fenced yards. This is a great location near public transit. Enjoy peace of mind that comes with knowing the roof, furnace, and water heaters are all newer. Both homes are completely move-in ready. Everything has been done for you!

Longmont Townhome

This move-in ready 3-bed, 4-bath townhome features an over-sized living room and a large finished basement. The eat-in kitchen includes abundant cabinetry & storage, smooth-top stove, microwave & dishwasher. The new carpet and newer plank flooring look spectacular. In the living room, relax in front of the gas fireplace in winter and stay comfortable with central air & a whole-house humidifier in warmer months. The master suite includes a walk-in closet and relaxing bath. The St. Vrain Greenway is right outside your door where you’ll find open space & trails. You’re just steps from the pool, clubhouse, volleyball court, playground & picnic area. Enjoy the patio with mountain views. You’ll appreciate the convenience of a programmable thermostat & upstairs laundry with washer and dryer and the peace of mind that comes with having newer appliances and a new furnace, hot water heater & A/C. There’s also a newer garage door opener with battery backup. NextLight fast Internet is available.

Highlands Ranch Home

This California-split-level home, in a sought-after Highlands Ranch neighborhood, boasts many tasteful upgrades, including a new $10,000 kitchen with beautiful soft-close cabinets, large island and a gas stove. The bathrooms have also been updated with contemporary fixtures. The low-maintenance backyard is an entertainer’s delight, featuring a TREX deck, flagstone patio and sprinkler system. The open floorplan, skylights and windows make this home light and bright. Enjoy the peace-of-mind that comes with knowing the water heater and furnace are just 3 years old and the roof is new, with a 25-year warranty. This home is close to great trails and open space, schools, shopping and dining. This home provides quality and functionality in a community you’ll love. Schedule a showing soon… this beautiful home will go fast!

Golf Course Community

This desirable home, on a corner lot in prestigious Legacy Ridge, extends a warm welcome with spectacular curb appeal, including an enormous wrap-around deck perfect for outdoor living and entertaining. Inside, enjoy contemporary features throughout. The kitchen features a large granite island with cooktop, double ovens and gleaming hardwood floors. The kitchen is large with an open floor plan to the great room, perfect for entertaining. The spacious master retreat is sunny and bright and the 5-piece master bath feels like a spa, with a deep tub and beautifully tiled shower. The basement is fully-finished and features a bedroom, bathroom with shower, family room and a full bar. Convenient location across from community park with pool and just down the street from Legacy Ridge Golf Course. This home has mountain views from the deck and several rooms. This home features a two-car attached garage plus another detached garage. Schedule a showing today to see this move-in-ready home.

Denver Condo

Everything brand new! Quality and craftsmanship are evident throughout this beautifully renovated Denver condo. Enjoy engineered hardwood floors, a huge balcony, open floorplan and the contemporary feel of this like-new condo. The kitchen is spectacular! You’ll love the aluminium tile backsplash, sophisticated and beautiful new black stainless steel Samsung appliances, including a stylish dishwasher and Internet-connected refrigerator. There’s also richly colored cabinetry, a gorgeous new countertop and an extra-large sink. The bathroom is all new, too, and features a striking glass sink and countertop and an incredible shower. There are great views from the balcony, common room and the deck located on the 10th floor. There’s also a fantastic pool, dedicated parking place and storage unit. This 1-bedroom, 1-bath condo is in an ideal location near Cherry Creek, Downtown Denver and hospitals.

Elegant Horse Property

Superb quality is built into this picturesque home on a full five acres. Panoramic views of Pikes Peak and tranquil outdoor living spaces make this home a welcome escape from the city bustle. This enchanting setting is perfect for equestrians – two horses are allowed on the property. All the work is done! Elegantly designed and beautifully crafted walkout basement includes a state-of-the-art, comfortable home theater. Main floor master bedroom! Convenient location two minutes from shopping and restaurants. This comfortable home in Elizabeth combines modern charm with classic character. Enhancements include warm walnut floors, a formal dining room, granite countertops, 10’ ceilings and a finished basement. Fantastic outdoor living spaces let you take advantage of the truly amazing views. Fully finished basement with recreation room, wet bar with full-size appliances, pool table, home theater, 2 bedrooms and 2 bathrooms. Amazing home theater built without 90 degree angles or nails.

Brighton Ranch Home

This ranch-style home is a true showcase, with many high-end upgrades, beautiful outdoor living spaces and a smart, livable floor plan. On the main floor, you’ll find a study, a formal dining room, laundry room, guest bathroom and spacious great room with mountain and open space views. You’ll also find the large master suite and another bedroom and full bathroom. The master suite has mountain views, a five-piece bathroom and two walk-in closests. The kitchen features quartz countertops, gas appliances, a large island, beautiful cabinetry and extended hardwood floors. From the kitchen, access the grand covered deck, where you can enjoy views of adjacent open space and the mountains. The large, expertly landscaped yard is surrounded by a split-rail fence with mesh that preserves views. Step down to the stone patio and warm up by the elegant gas firepit. Downstairs, there’s another bedroom, full bath, rec room and ample space for storage. Enjoy the convenience of a four-bay garage and a large storage shed. This home is on a lot that’s over an acre large, which allows for outbuildings.